I Love Typography Widescreen Wallpapers
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TYPOGRAPHY IS ABOUT the design of text, which covers a very wide range of things:
books, posters, and websites are all textual. Typography goes beyond the letters
on screen or paper: It’s also concerned with the space around the text, the way
it sits on a page or screen, and the size and proportions of those mediums. In
this chapter we’re sticking closely to the core typographic concerns for the Web.
You’ll learn how to use type intelligently and to set text so that it works for you.
The typographer’s job is to make things clear and to make things work—to
make sure that the text is legible and that the underlying structures in the author’s
manuscript (such as headings, chapters, and sections) are accurately reflected in
the final work.
Display typography is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner. Type is combined with negative space, graphic elements and pictures, forming relationships and dialog between words and images.
Color and size of type elements are much more prevalent than in text typography. Most display typography exploits type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter.
Display typography encompasses:
* posters; book covers;
* typographic logos and wordmarks; billboards;
* packaging and labeling; on-product typography; calligraphy;
* graffiti; inscriptional and architectural lettering;
* poster design and other large scale lettering signage;
* business communications and promotional collateral; advertising;
* wordmarks and typographic logos (logotypes),
* and kinetic typography in motion pictures and television; vending machine displays; online and computer screen displays.
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- 28. I Love Typography - Typography Design
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