Leisure Time with Nescafe coffee
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Nescafe Coffee :
Nescafe is one of the world's top-selling brands of instant coffee, made by Nestle. It comes in the form of many different products. The name is a portmanteau of the words "Nestle" and "cafe". Nestle's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven years by Max Morgenthaler and team.
It was called Nescafe in its U.S. TV ads throughout the '50s and '60s, as well as in store packaging. Later, Nestle introduced a new brand in the United States called Taster's Choice, which supplanted Nescaf¨¦ for many years. In 2003, the company reintroduced the Nescaf¨¦ brand, and the product is now known as Nescaf¨¦ Taster's Choice.
In 2003 and 2004, fashion gurus Trinny Woodall and Susannah Constantine became the faces of Nescaf¨¦ when they were featured in advertisements promoting the brand of coffee.
Nescafe Coffee Popularity :
Owing to Nescafe's enormous popularity, during World War II, "the entire production of its U.S. plant, about a million cases a year, was reserved for military use only".
In many countries (e.g. Egypt, Iran Persian, Republic of Macedonia, Serbia, Turkey), "Nescafe" is commonly used to refer to any instant coffee through brand genericization.
In Hebrew, the word "nes" means miracle, and the word "cafe" means coffee, leading many Israelis to believe the name of the product means "miracle of coffee".
Taster's Choice is referenced in the Food Will Win the War song "Big Yellow".
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